You want your website to draw customers in and get them to purchase your goods or services. But if you’re not careful, your website could be doing just the opposite.
1. Looks old and outdated. Take a hard look at your website. Does the website design look old and outdated compared to other websites in your area of business? Get opinions from a younger relative or customer. It may be time for a website redesign or web updates.
2. Stale information. No edits since you launched your site. If your website mentions a coupon that expired last year, that’s a turnoff to a prospective customer – they probably won’t come back.
3. Pictures are too small. Nobody likes to squint, or resize the screen to see the photos. Consider updating your photos.
4. Text is too difficult to read. If you chose a hard to read font, have colored text on a colored background, or your text is too small, you may be driving people to your competitor. Consider updating your web content at the same time you change to a more user-friendly font.
5. Logo looks like an amateur designed it. Your website design should incorporate your logo, but if it looks unprofessional, that says a lot about your business. Consider a logo redesign.
6. No social media links. Customers love social, and not just your younger customers. A lot of people check out social media to check for reviews of your business, how many followers you have, and more. Take advantage of social media linking.
7. Slow loading web pages. This is one of the most aggravating things for someone who uses the internet to research a product or service before buying. If your web pages are slow to load, most prospective buyers will click back to their search results and move on to the next web site. There are a number of things your web designer can do to clean up your web pages and optimize them for speed.
8. Hard to find information. If a prospective customer can’t easily find what he/she is looking for when they visit your website, unless they REALLY want to do business with you and only you, they will generally leave your site for another more user friendly site. Make sure your web pages say what you do and what you offer in an easily understood manner. Make navigation user friendly, with clear, concise page names and navigation bars and tabs.
9. Obnoxious sound when you open a website. Most people don’t want to hear music or a video the second they get to your site. Some will immediately leave your site and move on to your competitor.
10. Can’t turn off sound when something automatically plays. This is related to #9. If you have sound or videos on your site, make it easy for the user to silence the audio, or let them click on the video to play, rather than having it start automatically.
As we near the end of the year, it’s a good time to take stock of your website, and make some resolutions for the New Year. Contact Coastal Web Services to improve your web site in the New Year.