Page loading time is obviously an important part of a website user’s experience. But many times businesses let it slide to accommodate better aesthetic design, new functionality or to add more content to web pages. Unfortunately, most website visitors care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings.
Facts & Stats
73% of mobile internet users say that they’ve encountered a website that was too slow to load.
51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
38% of mobile internet users say that they’ve encountered a website that wasn’t available.
47% of consumers expect a web page to load in 2 seconds or less.
40% of people abandon a website that takes more than 3 seconds to load.
A 1 second delay in page response can result in a 7% reduction in conversions.
If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
Our next blog addresses how to check your web site’s load time, and fixes for a slow website.