what your customer wants – coastalwebservices

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Is your small business website and online presence giving customers what they want? According to the 2014 Web.com Consumer and Small Business Perception Survey,
the answer may be no. The survey uncovered a widening gap between how
well small business owners think they are doing with their business
website and how well their customers think the businesses’ use of
technology serves their needs.According to the survey, overall, small business owners realize it’s
crucial to have a business website to make their businesses appear more
professional and to enhance their personal relationships with
customers.  But only half of respondents say their business has a
website. While that number is up 8% from last year, it’s still a
shockingly low number in this day and age.

What’s holding entrepreneurs back from starting websites? Of those
without a business website, 59% say cost is the reason; however, 30%
simply don’t believe it’s necessary for their businesses. But in
reality, the survey found that whether you have a business website is
one of the biggest influencers in whether consumers decide to buy from
you or not. Smart small business owners are focusing not on the cost of
developing a business website, but on the ROI they can get from it.

What do consumers expect from small businesses? According to the survey, the top 5 are:

  • –       56 percent:   Special offers, promotions, discounts
  • –       54 percent:   Basic information (e.g. company information, product information, business hours, contacts, etc.)
  • –       47 percent:   Their own website
  • –       42 percent:    Customer reviews, ratings, recommendations
  • –       34 percent:    Incentivizing, rewarding loyal, frequent customers

If you don’t already have a small business website, consider hiring a
web design company like Coastal Web Services to help you. Working with a
web services company is a smart decision, because working with an
expert gives you more time to do what you’re an expert at—run your business.

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