The holidays are almost over, and New Year’s Eve is right around the corner. We all know what that means…it’s about time to start making resolutions for 2015. Here are some top New Year’s resolution ideas for small business owners looking to step up internet game in 2015:
1. Make sure your website content is the best it can be. Your company’s website is your digital storefront, and you should treat it with as much care and respect as you would a brick and mortar store location. You wouldn’t settle for errors in your store signage, so why tolerate them in your web content writing? Take an objective look at your existing website — are there calls to action included in the copy? Are relevant SEO keywords integrated when possible, so search engines can find you? If your web site and web content haven’t changed in several years, it may be time for a new web design and updated web content writing.
2. Jump on the social media marketing bandwagon. Simply put, social media marketing isn’t going anywhere. In fact, companies are allocating more and more funds for marketing with Facebook, Twitter and LinkedIn. If you’re not active in the space, you’re missing out on opportunities your competition is probably taking advantage of. At Coastal Web Services, we offer training for all social media use for businesses. This includes account setup with basic information, and training on where everything is located and how to use it. Contact us now at 800-566-1468 or email us to get started!
3. Concentrate on getting backlinks. One of the easiest ways to increase your search engine ranking is to have other websites link to yours, creating backlinks that tells Google your content is relevant enough for people to want to share. Coastal Web Services includes listing your site in directories and local search as part of our SEO Marketing.
4. Start your own blog (and update it frequently). Every business with a website should have a blog. It’s the easiest way to put new and updated content on the site, and it provides a steady stream of new information to promote with social media marketing. Plus, you can incorporate SEO keywords into the web content writing, which will make you more search engine friendly over time. Find someone in your office who is knowledgeable and friendly. Your blog should answer some of your customer’s most frequently asked questions. You don’t have to be a writer to write a blog. Just type out exactly how you would explain something to a customer. Then spell-check and you’re ready to post.