Have you ever tried to find out Why Isn’t Anyone Coming to My Website?

OK, so assuming your website is up to date, looks attractive, is easy to navigate and the pages load quickly, if you’re still not getting much traffic, you probably are performing poorly with the search engines. Search engines today are like the Yellow Pages were ten years ago. Most people, when they’re searching for something on the internet, look at the first couple of results pages, maybe three. If your page is not showing up, they never get to see what you have to offer. So What Can I Do? Consider getting a free SEO analysis from Coastal Web Services. SEO stands for search engine optimization. A search engine analysis will show us where your site falls as far as search engine results as they relate to the key terms associated with your business. Once we know what the problem is, we can go about helping you fix it. Using some behind-the-scenes techniques and using text optimized for SEO, we can improve your ranking with the search engines, and improve your bottom line. A couple more things to consider that will increase traffic to your website include adding social media links and a blog. Social media is an effective way to get more visitors to your site, and blogging gives your site fresh content (Google loves fresh content), and if your blog is informative (How to Do This, Why Is That), your site will come up when people are searching for answers.

Did You find it Ever Where is your website being hosted

Where is your website being hosted?
Want to know where your website is being hosted? Most website owners have no clue who is manageing their website. Your domains and web hosting is usually setup by a technical person and as long as it is working no one seems to go any further. It only becomes an issue if you want to move your webiste, update to a new website or are unhappy with your email as hosting is where most small businesses manage their emails. Click this link: whoishostingmywebsite? Type in your web address Then it will come back with information as to where your site is being hosted. You will see some basic information about your site, including the ewebsite of your hosting company. Hopefully they will have a phone number to contact the appropriate person when an issue arises.

Holiday Marketing Tips for Your Business Website & Social Media Campaigns

Update your website

Your website is the online face of your business, and you need to make a good first impression to folks in the holiday spending mood. This is especially true for e-commerce websites. If you haven’t updated your website in a while, now is the time to update product photos, special offers, banners, and your homepage with holiday verbiage.  Now is also a good time for ANY business to come up with special offers for Thanksgiving, Christmas or New Year’s.

Write Holiday-Specific Content
Your blog is one of the best tools you have to drive holiday traffic to your website. While blog content like, “Holiday Gift Guide for Your Teenager” helps e-commerce businesses, caterers, realtors, lawyers, dentists, and home improvement companies should get creative to do similar holiday-themed posts. Examples include:

Catering / Event Planning – Creative Holiday Party Ideas: Event planners and caterers should showcase their holiday decorating and party planning skills by providing tips on how to hold the best holiday party. Give tips on recipes, desserts, DIY decorations, games, and everything that would make a fun party.
Realtors- Home for the Holidays: There are so many family-friendly events in Baltimore during the holidays. Realtors should use the events, such as the Symphony of Lights, to show how amazing living in Baltimore really is and why buying a home in the area is perfect for families.
Lawyers – Why Writing A Will Should Be One of Your New Year’s Resolutions: This is the perfect opportunity for lawyers to explain why having a will is important. Explain the benefits and how not having a will can impact the family.
Dentists – Eat, Drink and Be Good to Your Teeth This Holiday Season: This is a great opportunity to remind people about good oral hygiene, and ways to avoid cavities and staining their teeth.
Home Improvement Contractors – Easy Ways to Spruce Up Your Home for the Holidays: Offer tips on installing new lighting, painting, molding, a new front door, and more.

Share on Social Media
After you update your website and create holiday-themed content, start sharing on social media. Post your products, deals, blogs, etc. on your social media platforms and engage with your followers.

Throughout the holiday season, people are looking to spend money. Using your website and social media platforms, you can get in front of potential buyers and convert them into paying customers.

Web Site Design Tips for Small Business

Make your site inviting to new and existing customers

There’s nothing like an outdated, cluttered, clunky Web site with
spelling errors and broken links to drive away prospective customers.
How can you make your site an inviting place? Here are some tips for
improving key aspects of your web site.

Navigation – Your web site design
needs to have a well thought out layout, so customers can navigate it
easily. Make sure all important sections are prominently listed. Link as
many pages as you can into the main navigation bar, instead of having
subpages from pages. You can also link internally to other pages on your
web site through your web content.

Branding – Incorporate memorable elements of your
brand into your web site, such as your logo, company color scheme and
motto or jingle if you have one. Make your logo prominent on your home
page and put it on all other pages to promote your brand.

Home page – Visitors should be able to tell
immediately what your business does. Any call to action such as “Buy
Now” or “Call Now” should be visually prominent on the page.

Content – If your main business is offline, just
give enough clear, concise information to get customers to call or
email. If you sell your products or services online, provide complete
information to give customers the confidence to click and buy.  Either
way, consider having someone familiar with SEO do your web content writing.

Refresh content – New content draws customers back. One easy way to update your content without a lot of code changes is by starting a blog.

Think SEO – Keep search engine optimization (SEO)
in mind during web site design. Photos and splashy graphics may look
nice, but won’t be read by search engines. One fix: have a text link
that says “View portfolio” instead of a graphic button. Search engines
will read the text more easily.

Colors – Use complementary colors that make your
text easy to read. Clashing colors such as red text on a blue background
make text too hard to read and turn off visitors.

Be easy to reach – Make sure your contact information or an obvious link to it is at the top or bottom of every page of your site.

Sound good – Music or narration that starts playing
automatically when your site loads is an immediate turnoff for many
visitors. If you must have sound, make sure it’s easily disabled.

External links – Links that take visitors to another
web site should always load in a new window. Make sure your site stays
in front of the customer, even as you provide them with additional
resource information.

Creative Ways to Get Customer Testimonials

A good web design and strong content will go a
long way in getting potential customers to your web site. But some of
the most powerful messages on your website don’t come from you; they
come from your satisfied customers. Great customer testimonials tell
people that your product or service is not only legit, but awesome
enough that other people are happy enough to recommend it.

The question is, how do you get believable testimonials? Let’s look
at some of the sites you can collect reviews upon, as well as how to
encourage reviews from your customers and how to gather them from all
around the web.

  1. Facebook Reviews If you have a Facebook page and
    are set up as a local business, your page now comes with a Reviews tab.
    Make this tab visible, and encourage your Facebook fans to go over and
    enter some reviews.
  2. LinkedIn Recommendations LinkedIn recommendations
    are only available for individuals (not companies), which is great if
    you’re a sole proprietor like a doctor or freelancer. But if you own a
    company with employees, you can encourage your employees to join
    LinkedIn, and if they get recommendations, you can ask to use them on
    your website, either on a page related to the services they provide, or
    on your About Us page.
  3. YouTube Video Reviews Video reviews are stronger
    than written reviews, and Google loves video. Encourage your satisfied
    customers to add videos to their own YouTube account and let you know
    the link so you can add it to your website. You could also create a
    video review in your office or at the client’s home when a job is done.
  4. Local Search Directories Local search directories such as Google PlacesYahoo LocalYelpMerchant Circle, and CitySearch
    allow members to write reviews.  If you have great reviews on these
    sites, you should share them on your website as well. You can encourage
    satisfied customers to write reviews on these sites, and not just for
    your website. The reason is simple. If you are trying to get Google
    search traffic to your local business, you want your business to come up
    in the search with the most reviews.
  5. Google Alerts and Social Mentions Finally, there
    are likely customer reviews that are written about your company on other
    sites, such as personal blogs, that are unsolicited. Setup daily
    notifications via email on Google Alerts and Social Mention for
    a variety of relevant terms in order to keep track of brand mentions,
    including your name, business name, brand, and specific product names
    plus the word review.

Use these alerts to find out about any reviews and ask the people who
have mentioned your business you can feature their comment or story on
your website. Usually people are happy to oblige, especially in exchange
for a link from your site.

The Down Side of Reviews

There is one downside when it comes to opening the door for reviews
on your Facebook page, local search directories, and other sites that
you can’t control, and that is the chance that not all of the reviews
will be positive.

Whenever you come across a negative review about your business, it is essential that you respond to it.
If someone comes across a negative review, but also sees that you have
offered to help solve the problem in a public forum, then that potential
customer will see that you do care about your customer’s happiness,
which may lead to a positive impression after all. Setting a Google Alert on your business allows you to keep on top of reviews of all kinds.

Google launches new reCAPTCHA

Google recently announced that they will be replacing the annoying reCAPTCHA test with a simple “I am not a robot” check box. Captcha, standing for Completely Automated Public Turing test to Tell Computers and Humans Apart, is designed to prevent automated spamming of sites, by asking humans to type in distorted words or phrases.

CAPTCHAs often appear before a user can write a comment on a blog, create an account for a service, buy tickets for an event or fill out a “forgot password” form.

captua

This is what the No CAPTCHA reCAPTCHA looks like:

robot

CMS web Design Content Management System

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CMS Website
Design

A CMS stands for Content
Management System. It was designed so that any computer user can edit text and
pictures on their website without being a web designer. A CMS is not a perfect
fit for all customers all though there are plenty of CMS sites in use today.
Review the pros and cons to determine if this is a fit for your needs.

Benefits of
a Content Management System:

-Stop using FTP to update your
web site
-Stop paying for web updates
-Update your web site from any web browser connected to the Internet
-Add & update web content in seconds!

web design baltimore maryland

What is
content management?

A content management system (CMS)
makes it easy for you to update your website without having to know anything
about web development. With just a few clicks you can update articles, upload
photos, change the text on your homepage, or add new products to sell on your
website. If you’ve ever used web mail (like Hotmail or Yahoo), you already have
the skills necessary to use a content management system.

If you’re interested in making
changes to your website all on your own, we can set up a custom CMS for you.
Just let us know what areas of your site you would like automated and we can
prepare for you a free proposal.

Coastal
Web Services

Forest
Hill, Maryland

Phone MD: 410.420.9390
Phone CA: 949.682.6346

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